For more than a hundred years, we’ve stuck to a short list of ingredients largely because our company culture led us to keep the recipes simple. As environmental awareness grew in and around our company, we found other reasons to stick with the simple ingredients. What was once a habit or a sense of tradition became an intentional pursuit and a statement of purpose. Today, it’s more important than ever to keep it simple.
We’ve weathered the Great Depression, the chemical revolution and an endless stream of fads. We’ve kept it simple for 120 years.
Simple ingredients have been the base of our cleaning powder since it was first created in 1886.
Why ruin a great thing?