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The L’Oreal Paris brand division of L’Oreal USA is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate luxury beauty at mass.
L’Oreal Paris is truly a global beauty brand with many internationally renowned products.
For most the L’Oreal name is immediately evocative of the brand’s signature phrase ‘Because I’m worth it.”
This was the concept behind this legendary ad campaign for the Superior Preference hair color launch in 1973.
Today it represents the essence of the L’Oreal Paris brand as a whole.
It is a spirit which is about helping every woman embrace her unique beauty while reinforcing her state of self worth.
As the biggest beauty brand in the world, L’Oreal Paris has an unparalleled commitment to technology, research and innovation and provides groundbreaking and high quality products for women.
L’Oreal Paris is dedicated to celebrating diversity and they employ such role models as spokespersons like Beyonce Knowles and Evangeline Lily.
They are launching a new advanced hair care system which is simply going to be the next best thing about make up and beauty.
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